When the word branding comes into mind, all most people think about is the logo or packaging of a product. It is rarely felt that it is so much more than that. Branding, just like everything else in Pakistan, has evolved tremendously over the years—especially in the past few decades. Branding and identity creation for […]
As the world has shifted from traditional buying to online purchasing, traditional marketing has also seen a massive shift from the older ways to digital advertising and marketing. Marketing has come a long way from traditional marketing based on billboards and newspaper ads. Even though traditional methods are still in use, the focus has shifted
Everything You Need to Know About Digital Marketing in 2023 Read More »
