Website design has changed dramatically over the years and has faced many innovations and changes. Web designers use different techniques to put life into their website designs to make them more interactive and innovative, all to make the user experience smooth and memorable.
One way to achieve a higher rate of people staying on the website and having an appealing experience on the website is by adding animations to the overall static layout of the website. Using colorful animations, bold striking colors, and interacting shapes give the website a completely different avatar. By doing so, web designers can build a more interactive website and an exuberant experience for the users. Using 2D animations also sets your website apart from the others and makes it intuitive, exciting, and memorable for the users.
By using animations, specifically 2D animations for the website, not only is the user experience enriched but there are a whole lot of other benefits that are achieved. Let us have a glance at them.
The benefits of using 2D animations on websites:
- Increases the rate of user retention
- Makes the website more engaging.
- Improve the credibility of your business and brand.
- Makes your website stand out from the rest.
- Increases the rate of return (ROI).
- It is simpler for the audience to comprehend.
- Gives the website a dynamic and catchy feel.
- Creative slideshows and 2d animations enhance the user experience.
Now that we have had a glance at the benefits of 2D animations, let us have a look at the techniques that are used to incorporate animations into website design. These techniques are the ways through which your website becomes more interactive for users.
5 Ways to Make Your Website More Interactive with 2D Animations:
We all just simply hate waiting, don’t we? Well, not all, but most of us certainly do. While the website loading time can be extremely frustrating for users, there are ways to reduce the frustration and make it enjoyable. The solution? Progression animations are a source of entertainment for the user while the website loads simultaneously. It creates an illusion of the waiting time is shorter. Here are a few tips that will help you with the progression of video animations.
- Make sure the animations are simple.
- Keep the animations engaging.
- You can use loading bars or show percentages.
- Make the animations attention-grabbing.
The most common animation that is vital, popular, and subtle is hidden navigation. It provides a smooth user experience and the only thing needed by the user is to click on the icon, and voila! He is directed to the next step. This technique is often used by designers to save whitespace on screen as well as to keep the users focused on the main areas of the website. Navigation animations have various benefits for websites, including organizing UX structure, categorizing the website, ease of guidance, and access to each category of the website. Other benefits include minimizing the users’ time spent searching and making the web page more accessible. It makes the users more curious about the brand and its products and increases the chances of a higher ROI.
2. Skeleton screens:
Skeleton screens encourage users to interact with your website and are defined as empty sections on the website page. The empty sections are filled up with information that is concise and gradual. To get the best of skeleton screen animations, they are used to portray information when the page is being loaded on the website.
Transition on the website refers to transitioning from the homepage of the website to another section or category of the website. Usually, the transition is sore to the eyes owing to the hard and harsh cuts, which in turn cause difficulties for the user. It also looks very distasteful to have honest opinions here. To cure this problem, animations can be used, which will make it a breeze for the users. They can easily hop on to the next category without leaving the homepage or the page they are on.
Having animated interactions that are easy to read, use, and respond to provides users with the opportunity to take a desirable action. Keeping up with the users’ expectations will increase the visiting and staying time on the website and can also take ROI to the next level. This can be done by providing users with complete information about the interactions and the results associated with them. This is all because of the visual feedback that will be used to show the user’s action response.
Wait, there is more!
Since we adore our readers, we cannot help but provide you with three more ways in which 2D animations can be used and are beneficial in making your website more fun, engaging, interactive, and attention-grabbing.
2D animations and background animations are THE animations that work wonders for the website’s interactivity. Dynamic backgrounds are the best thing that you can do for your websites. An animated background just elevates things so much and gives them an extra pop of energy and the x-factor that the website needs to stand out from the crowd.
It is interesting to note, however, that the animations have to be in line with the design and content of the website. A random monkey jumps in the background the animations have to be in line with the design and content of the website. A random monkey jumping in the background certainly won’t look good on a nail bar website, would it? Certainly won’t. So, the animations have to complement the website rather than take attention away from the content and products to only the animation. Also, you need to make sure that the animations should not make the user design or user interface heavy or bulky.
Scrolling is as natural as breathing now. But making it a pain to get done—nothing is more repelling to the user than that. The ease and visual appeal of the scrolling element of the website will ensure that the user has a terrific customer experience, and it will also increase the user engagement rate and user retention rate.
To get the scrolling animations right, just break your content down into multiple different segments and add some web animations to make it thousand times more interesting and appealing to the user.
7. Welcoming warmly:
Welcoming people warmly makes them feel at home and helps form an instant connection with them. The same applies to the website. When the website is welcoming to the users through its 2D animations on the welcome homage, it develops an innate brand value and recognition in the eyes of the user.
How to integrate 2D animations into the website like a pro:
So above, we have listed and explained in detail all of how 2D animations can be used to make the website more stylish, engaging, and interactive. It would only be unfair if we did not cover some key points which will ensure the perfect usage of 2D animations in your web design. Apart from the ways we have stated above, seamless integration of animations will only improve your 2D animation game. Let’s have a look at it, shall we?
Creating animated logos, just like Google (wink, wink), is the way forward! The animated and moving logo is the latest trend and design in website design. Manipulating logos will make users pay attention to areas they would otherwise not notice. Altering images and logos to keep the users hooked is a fairly new but extremely successful way of making your website attractive and interactive at the same time. You can play with your logos by rotating, transforming, or vanishing and making them reappear!
2. Kinetic typography:
It is typically known as “text that moves. This is to arouse certain feelings through the text and design. The key is to integrate this kind of animation into the overall design seamlessly. To make sure this occurs seamlessly, the font, color, and size of the text are taken into consideration especially. Examples of this can include the sun shining on the beach or the waves splashing right next to the text. Or perhaps paint splashing on the screen and getting cleaned as part of a cleaning product’s website page. The ideas, options, and designs are endless! It all depends on how much creative freedom and space you have at hand to try out new things while still being in line with the brand’s ideology and core values. A small amount of creativity can add a spark and elevate your website design to a whole new level!
We have laid all our cards and told you whatever is trendy, successful, and result-driven in the 2D animation field of website design. Using every technique and using everything on your website is certainly not the smartest move you will make. You need to experiment with different things to see. And be sure what works best for your website and brand and what doesn’t. And then choose only that which makes all the difference subtly. Always remember, less is more, and too much movement is overwhelming and uninviting. Happy designing!!