Content is being consumed at a faster rate than ever before. With the launch of multiple and diverse social media platforms, the marketing for products and services, in general, has shifted massively towards video content i.e. video animations.
Studies have proven that information that is portrayed visually is processed at a much faster (at about 7 thousand times) rate than text and that is the prime reason for the boom of video animations.
Smartphones and gadgets have contributed to the expansion of the visual audience. Video animations are also the prime and major mode of delivering lectures and explaining concepts in educational institutions and the corporate sector. If we talk about the use of video animations in the business and marketing aspect, that has spiked up considerably too. This is because visual content and video animations are considered to be 100% more impactful than any other medium of conveying a message, be it audio, print, or text.
But what exactly are video animations, let us find out.
What are video animations?
In video animations, the images go through various processes including designing, adding layouts, and adding on photographic sequences, this creates an illusion of actions and movement. Animations are typically movements created by simulation by showing a series of pictures. Video animations make up for stellar storytelling and skyrocket engagement.
Why are video animations necessary?
The prime reason is that video animations are a treat and they convey a long, complex message to the viewer in a simple and visually appealing manner. Characters used in animations of videos grasp the attention of the viewers and form an instant connection with the audience. This helps to convey the message of the brand without much hassle, it also keeps the viewers engaged for the longest time. It also incites them to take the correct action the brand wants them to.
Now, we talk about the different kinds of video animations that are used to convey different messages and are catered to different markets, market segments, and viewers.
Types of video animations:
- Traditional animations
- 2D Animation
- 3D Animation
- Whiteboard animation
- Motion graphics
- Infographic animation
Let us discuss these types of animations briefly:
1. Traditional animation:
This is design when the artist draws images on transparent paper. The drawings are design in sequence for animation purposes, also known as hand-drawing animation. It is done these days with the use of computers. Lots of famous animated movies have used the same technique like Animal Farm and so on.
2. 2D Animation:
An animation created in two dimensions is called a 2d Animations. The two dimensions are width and height. These are also primarily used to tell a story. Is used majorly in cartoons, video games, TV shows, and so on.
3. 3D Animation:
3D Animations are three-dimensional, and computer-generated images. This technique also uses the frame-by-frame animation concept. The digital space is created which provides a space for the creation of characters that are moved or animated. Such kinds of video animations are using in video games, movies, and commercials.
4. Whiteboard Animations:
Whiteboard animations are using by stimulating objects on a plain whiteboard, notepad, or blackboard. They are using to make explainer videos, by creating movement, and glass board videos. They are primarily used in explainer videos.
5. Motion Graphics:
Motion graphics is a stunning tool that is using for creating short animation videos. This technique uses both graphic designs as well as animation. The animation used in graphic design works as the primary tool in presenting the information. It uses video along with animations blending shapes, text, and graphics to portray stunning visuals.
6. Infographic Animations:
This is the best type of video animation that can be able to use to portray data and analytics in an eye-catching, easy, and interesting way. Infographic animations inculcate colors, visuals, text, images, and motion to present information in an aesthetically appealing way.
To create these types of video animations, multiple techniques are used. Let us go walk you through them real quick:
1. Pin Screen Animation:
This is done when a screen is pricked multiple times by several pins that are headless. The overall value pins cast shadows on the other side; the intensity of the shadow is likely by the depth of each pick.
2. Flip Book Animation:
To create a flip book animation, a series of pictures and images are drawing with slight to very few variations. When the book is flipping faster, the illusion of the images moving is in place, giving the book the appearance of being animate. It is one of the oldest animation techniques.
3. Animation Drawn on Film:
This technique is applies when scratching is directly on a film reel that is visible. When this technique uses in a dark room, the light variations create shadows that are permanently build into the film.
4. Paint on Glass Animation:
When slow-drying paints are used on a glass canvas, the animator uses the paint to manipulate and photograph it. Turpentine is mixed with such paint which makes painting a breeze.
5. Typography Animation:
This is a video animation technique that uses a combination of letters and fonts in motion. Such kind of animation is used in making the titles of videos and documentaries.
Why video animations are your best bet on the Internet?
Using video animations has tons of benefits for any organization, brand, or business. So, it is safe to say that it is the best technique for strengthening your foundation on the internet and in the digital world.
Advantages of using video animations:
1. Skyrockets communication:
The communication gap that may arise when the message is delivering through text, audio, or plain print can be huge. With the shortest attention span, there is because of the huge influx of content and information out there 24×7, getting your point across in the first few seconds of the viewer’s attention is the only way you can succeed. Using video animations enables you to convey your message in a much more appealing and to-the-point way. So, stunning visuals, great characters, and a great background score will only hook the viewer’s attention and make your foothold strong on social media.
Video animations surely stand out in the ocean of content that is out there on the internet. This is so because they grab the viewer’s attention instantly and in doing so they get indelible in their minds and have a much more lasting effect. This also enables you to incite them into further exploring your business and brand.
3. Low on Cost:
While creating traditional video ads may drill a huge hole in the pockets of your brand, video animations, on the other hand, are equally effective and have the same magnitude of results for your brand while not breaking the bank simultaneously.
4. A treat to the eyes:
Video animations are entertainment and education in one frame. Videos that are fun and visually appealing have greater chances of conveying your message to the audience. Also, relatable content always forms an instant connection of the audience with your brand and will make them stick around a little longer and explore more. Who knows they are looking for more of the same videos from your brand.
Recalling and remembering information from an animated video is a much easier task than remembering a two-page essay on psychology. So, this helps in imprinting information in the minds of the audiences and they are instantly able to recall information on the brand, message, logo, and characters of the video.
6. Hit all the right chords:
The correct videos hit all the right chords and make a connection with the audiences that makes them emotionally involved in your business. But, the impact of your video animations increases tenfold and the message gets across easily and effectively. It is great for promotional activities for your business.
7. Easy on the pocket and time:
Using a few resources and time, video animations are so easy to make and deliver. They have the same impact on the audience. The expenses for videographers, actors, crew, backdrops, locations, and setup are decrease.
8. Greater Conversion:
Higher interest and engagement indicate that viewers are genuinely ready to buy services and are more likely to purchase them. When video animations use them in digital marketing strategies, the advantages automatically double. So, the conversion rate boosts up, and the chances of your viewers turning into loyal paying customers increase by three times.
Video animations are a cost-effective tool use widely in digital marketing and traditional marketing that drives the greatest leads and conversions. So, this is the thing that makes your business stand out from the crowd and makes you all the more authentic and trustworthy among your audience.
When video animations are design by professionals, it just takes the game a notch up altogether and the quality of the final product spikes up too. This is the best decision that you can take for the digital marketing of your business. Video animations are the trend and a trend that is here to stay!